Ecosystem update: Lynx Equity Limited

Q1 Newsletter 2021
February 4, 2021

We build an exceptional ecosystem of expertise by taking our time to find just the right match, of experts and solutions, for our clients.

Congratulations to Lynx Equity Limited, for climbing into the Financial Post’s Top 500 Most Profitable Companies in Canada!

Not to say we are surprised, because we are thrilled with how well Lynx performed during a tumultuous 2020, delivering great value to our clients.

How?  As Lynx CEO Brad Nathan puts it, “There are four things that I bring to the business above all:  I worry all the time, I am on top of every detail like someone with OCD, I am tenacious and I want people to like me.  And how do I make sure they do?  I do everything in my power to protect their money.”

Consider it mission accomplished.  With $500-million in 2020 revenue, Lynx’s business model is to buy very well-run companies that create an income stream for investors every month.  Presently the 100% owner of 50 companies in North America and Europe, Lynx focuses on the mid-market space:  on buying companies worth approximately $6-15-million.  

And here is the piece that truly sets Lynx apart:  those 50 (and growing) companies provide investors with a diversified risk – but an undiversified return.  A return derived from the eyes of Brad and team for identifying the very top-performing business owners.  The owners who want to sell, yes, but stay on to continue running the business for up to several years.  The owners who are peak performers when it comes to the metric that Lynx considers to be most important of all:  ethics.

Says Brad:  “The key is to find the business owner who is truly decent.  The person who has been running the business for decades and wants the business, its employees and customers to continue to do well.  We avoid so much pain that way.

“The first deal I did was with a guy who didn’t have any friends.  After he told me his fourth story about being screwed by others, I realized it was the other way around.  And that I was next.  It taught me that I had to learn to be a very good judge of character, to better determine who is a good business owner and who is not.  If there is a jerk at the top, the company usually has a bad culture filled with bad people. After all, who works for a jerk?

“Ultimately, our ability to reward our investors comes down to the owner – that special person who cares more about the business than the dollars in his or her pocket.”

Want to learn more about Lynx Equity Limited?  Check out their website at www.lynxequity.com or give us a call.